kyaa aap soch sakate hain ki aapakaa smaartafon aapakee soch se bhee jyaadaa smaart hai. smaartafon ke aaeefon jaise jyaadaatar prograam knpaniyon ko aapake baare men daataa bhej dete hain, jo inhen bech detee hain. aaeefon ke darjanon epleekeshan gopaneey dhng se upabhoktaaon par najar rakhate hain. isase milee jaanakaaree kaa istemaal baad men vijnyaapan ke lie kiyaajaataa hai. ‘d vaal street jarnal’ ke adhyayan men yah khulaasaa huaa hai.
adhyayan men 101 epleekeshans kaa pareekshan kiyaa gayaa. inamen se 56 men aaeefon ne vyaktigat nnbar kisee praaivet knpanee ko bhej diyaa. ise yoonik divaais aaindetifaayar (yoodeeaaeedee) kahaa jaataa hai. 47 maamalon men fon kee lokeshan,paanch men aayu,ling aur any vyaktigat soochanaaen praaivet knpaniyon ko bech dee rgaee. haalaanki yah adhyayan amerikaa men kiyaa gayaa hai. lekin duniyaabhar men epleekeshans daaunalod karane vaalon par yah laagoo hotaa hai.
upabhoktaa kee lokeshan ke baare men eppal ke aaeefon se googal ke endroid smaartafon kee tulanaa men jyaadaa soochanaaen bhejee rgaee. yah baat alag hai ki donon knpaniyaan aisaa naheen karane kaa vaadaa karatee rahee hain.
kyaa hain khatare
srmaatafon ke jyaadaatar prograams aur gems ek baar daaunalod karane ke baad aapake baare men jaanakaaree bhejane lagate hain.
inamen engree bardas gem aur myoojik softaveyar shaajam bhee shaamil hai jo har aaeefon ke saath pahale se instaal hotaa hai.
engree bardas gem fon kaa yoodeeaaeedee gem nirmaataa knpanee ilektronik aarts ko bhej detaa hai.
myoojik epleekeshan ‘paindoraa’ ling, lokeshan, umr aur fon aaeedee nnbar anek vijnyaapan knpaniyon ko bhej detaa hai.
smaartafon upabhoktaaon ke paas knpyootar kee tarah ise disebal karane kaa koee vikalp naheen hotaa.
‘pepar tos’ gem se upabhoktaa fon kaa aaeedee nnbar kam se kam paanch vijnyaapan knpaniyon ke paas chalaa jaataa hai.
‘‘hamaare upabhoktaaon ke lie hamane kadee nijataa snrakshan vyavasthaa kee hai. khaasakar lokeshan se jude daataa ke baare men. vishvaas sabase badee baat hotee hai.’
tom nyoomaayar,eppal ke pravaktaa
‘yah sahee hai ki epleekeshans se milee jaanakaaree kaa usakee edamob ving istemaal karatee hai. lekin hamaaraa fokas hai ki upabhoktaa kaa un epleekeshans par niyntran ho, jo ve daaunalod karate hain.’
googal pravaktaa
aage padhen...







